Google AdSense

As we have been discussing in class, the internet has created a entirely new medium for advertising. I just added Google's AdSense to my blog, and it was an incredibly simple process. This program will show advertisements on my blog that are relevant to my blog's content. It is interesting how Google has combined the availability of crawling sites for content with advertising. In theory, I will get paid for each click on the AdSense advertisement. Since this blog does not likely receive much traffic, it will probably not generate very many clicks on the advertisements. Furthermore, the amount paid for each click is generally very small, depending on the advertiser. This is an interesting tool for sites receiving more traffic. The more traffic a site receives, the more clicks an advertisement will get, and the more profit the site hosting the ad will make. It is also important for marketers to understand this program. A marketer of a small, niche product/service could be very effective with advertisements hosted by AdSense. If a particular website has a lot of content relevant to a niche market, a marketer targeting that niche market can bid to host an ad on that site. Even if the click-through rate is small, this advertisement will be a more effective means of reaching the target (niche) market than an ad to the broader public.